Sony Interactive Entertainment claims that the upcoming PlayStation 5 will be the easiest Sony console for developers to code for.
Recently Sony officially announced that Shuhei Yoshida will step down to become the head of a new initiative focused on looking after independent studios and Hermen Hulst as Guerrilla Games’ managing director and co-founder is now in charge of managing all the 14 internal PlayStation development teams across the world. And today the CEO of Sony Interactive Entertainment, Jim Ryan, says that their upcoming next gen gaming platform is the easiest Sony console to code for.
“One thing that makes me particularly optimistic that what we’re hearing from developers and publishers, is the ease in which they are able to get code running on PlayStation 5 is way beyond any experience they’ve had on any other PlayStation platform,”.
While speaking with GamesIndustry.biz, Jim Ryan as the CEO of Sony Interactive Entertainment revealed that Sony has tons of plans to pull its three regional divisions together so expect to see Japan, Europe and the US divisions to become more coherently in time for the launch of Sony’s next gen console. This direct change for three regional divisions of Sony also has a particular focus on marketing and SIE wants to recreate their experience with Insomniac’s Marvel’s Spider-Man which was the first PlayStation 4 exclusive game that used this approach and as of September 2019 has sold more than 13 million copies around the world. Jim Ryan adds:
“It’s a great game obviously, but it also ended up as PlayStation’s bestselling first-party game,” he said. “It was one global campaign conceived and executed in an outstanding manner, as opposed to three different regional campaigns that are often executed very well, but the same thing in essence done three times.”
CEO of Sony Interactive Entertainment also revealed that they want to grow their first-party content before the launch of PlayStation 5 by the acquisition of other first party studios like what they recently did with Insomniac Games, following the major success of Marvel’s Spider-Man.
“We are always looking, but we are careful about who we look at and talk to,” he said. “Buying studios right now is a very expensive undertaking. It is most definitely a seller’s market.
“There is room for us to do more in that area, but we have to make sure that the company is right. The integration side of things… which is a boring business thing to talk about, but the world is littered with illustrations of that going catastrophically wrong post-acquisition.”
As you may already know, Sony’s next gen console is called PlayStation 5 and it will be available sometime before the holiday season of 2020. We also know that Sony shipped over 2.8 million PlayStation 4 consoles during its second fiscal quarter, and now Sony’s current gen console stands at 102.8 million shipped units this simply means that PlayStation 4 has sold more than Wii and the original PlayStation with only PlayStation 2 being remained for PlayStation 4 to become the best-selling console in the history of the video game industry. Future sure looks good for Sony, and PlayStation fans are in for tons of unique gaming experiences with Sony’s next generation of consoles.